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Burton Snowboards Opens West Coast Distribution Center
Burton Snowboard distribution is expanding with a partnership with Menlo Worldwide Logistics in Southern California.
Based in Walnut, Calif., the new distribution center will enable Burton to expand product availability and provide faster fulfillment of orders for its retail customers on the West Coast.
Beginning next month the new facility will handle the distribution of ANON sunglasses, Analog, Gravis, Burton Apparel and Channel Islands non-surfboard product lines. Burton will continue to distribute ANON goggles, Burton outerwear and snowboards from its existing North American and Asian distribution centers.
Combining logistics of Snowboards with other gear likely to go to similar retail outlets should better enable all parties involved from manufacturers, licensees and the distribution team of Menlo to achieve greater efficiency of scale and save on logistics costs. It makes more sense than putting snowboards in a warehouse next to computer memory, car parts or fresh produce.
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