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Friday, August 10, 2007

More Recalls from Sony - on Toshiba Laptops

Toshiba had to issue another recall this week on laptop batteries of Satellite models (A100, A105, and the Tecra A7).  The batteries are manufactured by Sony, which has been in an almost constant state of recall since this time last year when a laptop caught fire on video at a conference and another laptop later self incinerated at LAX.

Sony is not having a good year.  They have been plagued with recalls, they've had to cut the prices on the PS3, which came out late and was over shadowed first by the early release of the XBOX 360 and then the super popular Wii from Nintendo.  More recalls and price cuts will not bode well for Sony's bottom line.  Plus, the summer is almost over and the advertising plans for Christmas are almost cooked.  Sony has not been able to get its mix right all year and that will probably push retailers to go with what works - Wii and XBOX 360 unless Sony places heavy incentives on the PS3. 

If Sony doesn't get their act together, they are going to have to carry out an executive retreat somewhere secluded, where they can knock some heads around without any distractions.  I'd recommend a Pigeon Forge cabin rental package. Maybe the simple life will help the executive team pull it together and stop worrying about saving face and start worrying about doing better business. The Sony reputation has probably suffered more in the last 12 months than it has in its entire existence.

Note.  This article was written on a Satellite P105, which is not yet impacted by these recalls.

Toshiba Recalls More Laptop Batteries -- Battery Recall -- InformationWeek