- ► 2008 (159)
- Personal Flower Distribution
- LG and Axiom Telecom announce Middle East Distribu...
- Tax Gap hits Quarter Trillion - Expect More Audits...
- Simmons Jannace & Stagg Full Service Law Firm
- Wal-Mart Agrees to Pay $33.5 million in roll-Backw...
- The Blockbuster Triple Play
- Valentines Day Gifts
- Fed Likely to Stay the Course Too
- Ford Posts Record Loss
- Belisi Brand Designs Clothing Accessories
- Wal-Mart gets Picky About Fabrics
- Could Blister Packaging Bring Environmental Fines?...
- Civil Engineering Recruiters
- Cingular Wireless to be Rebranded as AT&T
- Maven Mappers Covers CES
- Beyond Blossoms Flowers
- Unemployment Holds in December
- Adelphia Exits Bankruptcy to Wind Down
- DotFlowers Flower Delivery
- Minyard Food Stores closing Texas Distribution Cen...
- Wal-Mart Employee Accused of stealing $80k in iPod...
- Epocrates Online
- Internet Spending up 26% Spending surges over $100...
- Chrysler Catching up On Inventory Glut
- Online Stock Options Tool Free Trial
- The Home Depot CEO to Agrees with Board to Resign
- ▼ January (26)
After spending one billion dollars last year to rebrand SBC Communications to the AT&T name, Cingular Wireless will also have its name changed to AT&T.
SBC had acquired AT&T prior to the first name change and Edward Whitacre JR the Chairman and Chief Executive is confident that the AT&T brand name will deliver. The company has conducted a great deal of advertising studies that indicate to them that people are looking to put all of their services under one company and for many that one company will now be AT&T.
Despite the fact that many younger consumers prefer the Cingular brand name, the new AT&T company will work to retain younger consumers by appealing to their desires, delivering the products and offerings that they demand such as the Apple iPhone which is set to enter the market next summer in at least an initially exclusive offering with Cingular/AT&T.