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- The Aura of Aurora Real Estate
- Wal-Mart Distributing Movie's via Download
- Sony Deals Self a Cyber-Shot in the Foot
- Gifting Flowers to Your Clients for the Holidays
- Hopping Across the Pond Overnight
- Turkey Distribution
- Cross Functional Degrees takes Cross Training to t...
- Callaway Direct to Consumers Like No Other
- Unique Distribution for a Unique Marketplace
- RFID 101 Video
- Have a New Corporate Initiative or Product? Don't ...
- Internet Marketing Resources
- Channel Management - Less is More
- Inventory Reporting Analyst Position
- Sponsored Reader Promotion
- PrecisionPoint provides Self-Maintaining Business ...
- Kroger Warehouse Workers Want Strike? Threatening...
- Time Share Warehouse Distribution
- CellStar Obtains Extension of Motorola Distributio...
- Categorization of Products
- More Information on Stock Options
- Organized Crime Bar Code Scams & Money Laundering
- Distributors Capitalizing on Web Businesses have t...
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- FedEx Raises Air Cargo Rates by 5.5%, Second incre...
- ▼ November (25)
Companies these days need to pay a little more attention to the internet. That may sound like an overstatement of the obvious, however Wal-Mart, the world's largest retailer and no online laggard, recently missed the boat.
Wal-Mart has been working to overcome negative perceptions about their worker health care plans. After many lawsuits from employees over cases of sexual discrimination and failure to pay overtime, Wal-Mart has also come under fire for paying wages so low that many employees cannot afford health care and even end up on welfare, while working for Wal-Mart.
So Wal-Mart hired a PR firm to draft a strategy to change public and employee perception. Almost a year ago they launched the initiative titled "Working Families for Wal-Mart." Despite hiring a PR firm, Wal-Mart slipped up on the internet. They neglected to register the domain name http://workingfamiliesforwalmart.com .
The result is that the website has been registered by an anti-Wal-Mart group, Wal-MartWatch. The site is now being used to provide information about how Wal-Mart is falling down on the job, even laced with a bit of satire. Wal-Mart failed to protect its marketing flank. They should have registered domains for
- and maybe even misspelled versions or satirical versions like
- http://workingfamiliesagainstwalmart.com (which was still available for registration at the time this article was written)
Registering a domain costs about $6.50 for the first year and can be registered for multiple years at a time. For less than a $100.00 Wal-Mart could have registered all of those domains for multiple years and avoided the embarrassment and degradation of what may have otherwise been a solid PR plan.
There are many different companies that offer domain registration services. Frankly, its amazing that Wal-Mart hasn't started selling their own domain registration service whereby they could by domains at wholesale and save another 30-50 cents. There's a time when cost conscience and practical don't meet half way and it would appear that Wal-Mart's two ships may have passed in the night with out passing a signal.