Distribution Business Articles

Wal-Mart announced that it will start distributing movies via a new download service.

Initially Wal-Mart will build awareness of the new service by providing consumers with the option to pay a few extra dollars when they by a DVD in order to acquire the rights to download the same movie to a PC or to a portable media device.

They are starting this launch with a bundled DVD / download of Superman Returns. It will sell for $14.87 as a DVD and consumers can pay an additional $1.97 to download it to a personal device or $3.97 to download it to their personal computer.