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Wednesday, November 29, 2006

Wal-Mart Distributing Movie's via Download

Wal-Mart announced that it will start distributing movies via a new download service.

Initially Wal-Mart will build awareness of the new service by providing consumers with the option to pay a few extra dollars when they by a DVD in order to acquire the rights to download the same movie to a PC or to a portable media device.

They are starting this launch with a bundled DVD / download of Superman Returns. It will sell for $14.87 as a DVD and consumers can pay an additional $1.97 to download it to a personal device or $3.97 to download it to their personal computer.