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Monday, April 02, 2007

Nestle Takes back Coffee Distribution fro Coca Cola bottler in Thailand

Nestle has take back distribution control of Nescafe in Thailand.  Nestlé and Coca-Cola through its joint venture business partners worldwide have decided to go their separate ways as of last fall. 

Nestlé feels that they can do a better job distributing their coffee products and tea products.  In Thailand Astley is the market leader in instant coffee but only number two and ready-to-drink coffee in a can.

Both companies (BPW and Coca Cola) will be allowed to develop and acquire additional tea brands to compete with Nestlé.  BPW will continue to distribute tea products world wide except in the US where Coca Cola will cover distribution.

Link to Bangkok Post : Business news